Tuesday, September 30, 2014

Omnipod wearable insulin pump concepts




Omnipod campaign pitch 

Message: Omnipod provides more freedom and convenience to insulin users.
Note: I recommended using testimonials of actual Omnipod wearers and leveraging interaction of very enthusiastic Omnipod users community.

Client: Insulet Corporation
Agency: GSW Worldwide
Creative Director: Gene Black
Art Director: Gregory Jones










Holy Redeemer Women's Health Center :30 TV



"With every new life comes new love. We nurture both."


Agency: Holton Advertising
Client: Holy Redeemer Hospital
Creative Director: Glenn Gury
Copywriter: Susan Carroll

Tuesday, July 23, 2013

Healthcare Reform Summit Website



Worked with client on re-positioning summit from minority to healthcare reform (AKA, Affordable Care Act; "Obamacare": A hot topic building up to October 2013 when individuals are required to get insurance coverage, and beyond. This site entailed enormous research, including information on prevalence and frequency of various disease states in the Philadelphia GMA. Prior to launch, it also had an interactive feature where visitors could vote on the chronic illness they consider of greatest impact to the community. Download pages

Monday, September 10, 2012